Owners cite expansion of all-natural products into health conscious Colorado market as key

FORT COLLINS, Colo. – December 1, 2011 – While the calendar reads December 1st, Kim and Regis Cunningham at Healthy Addictions (www.healthyaddictions.net) are already celebrating their just desserts. The company, which serves as a franchise for frozen fruit bar/novelty manufacturer Happy & Healthy (H&H) Products, has achieved a record $300,000 in sales through the first 11 months.

“While many food businesses are down or flat at best, our business has increased 33 percent entering December,” states Kim Cunningham.

“While there are a variety of reasons for our success, we think it boils down to the fact that we offer a line of all-natural, great tasting snacks that health conscious Coloradoans put into their daily diet, which helps drive consistent sales to our retail partners. It’s a true win-win-win.”

Since the beginning of the year, Healthy Addictions has added dozens of retail locations throughout Denver, Boulder, Greely, Fort Collins, Longmont and even into Wyoming, in which there is no existing H&H franchise. Cunningham cites, however, that the largest expansion of her product sales has been with existing retailers who started with the Fruifull product line, achieved sales success and then ordered other product lines to expand their healthy snack selections.

Currently, Healthy Addictions markets H&H’s full line of products, which includes:

Fruitfull Frozen Fruit Bars – Fruitfull is a 100% all natural product containing whole pieces of fruit in each bar. A delicious treat for kids and adults alike, the bars are available in 24 flavors ranging from Coconut Cream to Strawberry to Mamey-Sapote-Lucuma.
Happy Indulgence® Decadent DipsTM – Also 100% natural, these frozen fruit bars are hand dipped into thick, rich chocolate. Gluten free (except for the Mud Pie flavor) and lower in fat than most ice cream bars, Happy Indulgence comes in six delicious flavors.
Be Happy & Healthy® Breads – Made with 100% natural ingredients, no preservatives, and loaded with chunks of fresh fruit, healthy vegetables and gourmet nuts, these breads are the perfect choice for the grab and go lifestyle. The breads are available in 4 oz. individual slices in flavors ranging from apple to zucchini.
Be Happy & Healthy® Snacks – With everything from trail mixes and fruit blends to sweet selections and chocolate-covered indulgences, these high quality products look as good as they taste and offer customers a veritable cornucopia of choices.
Oskri® – A line of all natural and/or organic snacks and bars that are gluten free with no refined sugars. The single-serving bars come in coconut, sesame, fiber, protein and dark chocolate variations with a number of flavors to choose from.

While the H&H product line has won awards and accolades for its taste, and which almost sells itself, Cunningham says it’s been a lot of hard work that helped the company achieve its record year.

“It all started 17 months ago when we first signed with Happy & Healthy,” states Cunningham. “Their sales managers came to Fort Collins from Boca Raton, trained us in effective sales practices and actually helped us secure many accounts in our first two weeks. From there, we’ve continually applied what we learned to generate new accounts and expand existing ones.

“It’s been an amazing year and we’re really looking forward to continuing the momentum into 2012.”

Cunningham states that her company is in the process of adding more square footage into their warehouse and plans to purchase their own walk-in freezer to store their products onsite. Through the help of H&H, the company was set up with an offsite storage facility to help minimize start-up costs for the new franchise.

Ranked as one of the “Top Low Cost Franchises under $50,000” in 2011 by Entrepreneur Magazine in and the 36h “Top Franchise- Mid-size Class” by Franchise Business Review in 2011, Happy & Healthy Products currently distributes its Fruitfull product line in 31 states as well as the United Kingdom, Hong Kong and Canada.

“We couldn’t be happier for Kim and Regis’ success this year,” states Linda Kamm, president of Happy & Healthy Products. “Their hard work and mission to succeed is a model for all franchises to follow.”

Individuals who wish to learn more about franchise opportunities are encouraged to contact an H&H Marketing Consultant at behappy@happyandhealthy.com or at 561-367-0739.

About Healthy Addictions

Located in Fort Collins, Colo., Healthy Addictions is located at 1281 E. Magnolia, Unit D-232 and found on the web at www.healthyaddictions.net. For more information, please call 970-472-1883.

Welcome

Leny Leaves the Nest

Robert Colon (left) and Leny (right) bring Fruitfull® to the Willis Tower in Chicago

October 27, 2011

Dear Linda,

When I first realized I was going to the Windy City to locate my first franchisee, I could not have been more excited! I looked forward to seeing the colors of fall and to that crisp, invigorating breeze the season brings to the north. However, the colors soon faded amidst the trials I encountered and the breeze soon turned into freezing cold air and rain. Things seemed to not go as planned.

In spite of that, I could not have asked for a better couple to work with than Myrna and Robert Colon. Being that this was my first locating trip, I wanted to do my best and succeed their expectations. Though things did not start off as anticipated, having two kind, patient, and hard-working people to work side-by-side with was a tremendous blessing. Robert never lost hope or optimism throughout the challenging times and he always maintained a great attitude.

During our first week, we were able to meet and present to Tony’s Finer Foods, a chain of nine grocery stores, as well as Berkot’s Super Foods, a chain of thirteen grocery stores. We did not leave with signed accounts from those locations but they both maintain strong communication with Robert via email and both express excitement and enthusiasm towards our products. Getting to present to chains of that size -- and receiving a positive response from both parties -- was great affirmation and encouragement for me to press on towards the goal of twenty accounts.

Robert and Leny at Willis Tower in Chicago

Robert and I started the second week of locating with a hopeful and “harder-working” mentality. We started earlier, ended later and sure enough by Wednesday, we had secured a whopping twenty-four accounts! Coming from five accounts, I could not believe my eyes when I sat down in the lobby of the Willis Tower to count the signed freezer agreements. After walking the streets of downtown Chicago for four hours in icy wind, we managed to sign eight different newsstands in just one day! The Willis Tower (formally known as the Sears tower, John Hancock building, and the Chicago Stock Exchange building were some of the great accounts I got for Robert in the downtown area. The Lord heard my prayers, and as promised, He never gave me more then I could handle.

In the end, the Colons were left with much more than just great accounts. They learned and lived the meaning of the word “perseverance” and were left far better prepared to face those hard and trying times that eventually come our way in life. They were extremely thankful for my work and took me to a delicious steak house to celebrate their new business on Thursday night.
Overall, it was an experience that I learned much from and am thankful to have accomplished what I accomplished in such a short time. Without Tabitha’s help, I wouldn’t have been able to connect to one of the most important contacts of our trip so she was a lifesaver! I am thankful to Rita V. and Tabitha for their never-ending words of support and encouragement throughout the entire trip. :-)

Sincerely,
Leny Beltran

Robert & Myrna Colon's letter about their training week:

Dear Linda,

These past two weeks were filled with the most interesting experiences we’ve had in our lives.
On the first day, we visited many locations, but with no success. To make matters worse, my van ran over a huge bolt causing a flat tire when I dropped Leny off at the hotel. It wasn’t replaceable and I had to spend $200 for a new tire.

By the end of the first week, we only had five accounts. At this point, I said to myself it was going to be a long two weeks. However, Leny always had faith that everything would turn out well in the end.

With Leny’s professional, smooth-talking approach and me holding the cooler, she did an awesome job fulfilling her promise of acquiring the accounts we needed before she went home. Through the chilly and windy days in downtown Chicago, she kept pushing for more accounts one after another. (Even walking for four long hours in downtown Chicago, this Florida girl in a skirt, kept on looking for new accounts. Me, on the other hand, I wanted to stop by every Starbucks to buy a café latte and warm myself up!)

In conclusion, we ended up with twenty-five accounts on the last day. Amen! Praise the Lord, because I couldn’t take any more of this cold windy weather.

I can honestly say Leny did a great job being on her own for the first time. Thank you for making our dream come true in starting our own business.

God Bless,
Robert and Myrna Colon

Healthy Habits

Motoring into Motor City

The new face of Fruitfull® in Detroit -Mark Soltz

October 6th, 2011

Dear Linda,

My two weeks in Michigan were definitely filled with quite a few memorable and extremely satisfying moments.

To start off I met on Sunday with Mark, his wife Michelle, Mark’s sister Deborah and her husband Jeff, who would be working along with Mark in the business. Jeff and Mark would rotate and/or drive along with me throughout the two weeks so that Jeff could learn as much about the product and sales as possible. Monday morning greeted us with sunshine and the crisp, cool air of Michigan’s fall season led us to believe we were on a great path towards obtaining great accounts—and that’s what we did—even if the great weather was just a slight tease as the rest of the week was filled with rain and very chilly winds!

That didn’t stop us though—nothing could! On our second day during a visit to a VA Hospital we had an absolutely wonderful moment. We were presenting the products to the Canteen Supervisor when the Chief walks in eating none other than a Fudge Popsicle! Jeff and I nearly fell to the floor! I took this as a great sign!

We made sure to mention we had our very own delicious Chocolate Yogurt bar and made sure he knew the difference in products and how much better ours would be. The Chief said he would love to get the products in and even mentioned moving out his Edy’s freezer for ours. Needless to say we had quite a few chuckles as we left the hospital. What luck!

Mark proudly standing by his freezer in a market in the
First National Building in downtown Detroit

During our second week we had an appointment with the Food Buyer for one of the larger food chains in Southeast Michigan called Hiller’s. It’s a great chain with a larger focus on providing Kosher items to their customers, so naturally they loved the fact that our bars were all Kosher and were especially into our lime fruit bar so we got the okay to go in all of the stores!

One of my prouder moments was definitely when this gentleman, who has been in the purchasing business for years and has come across many presentations, told us he not only thought the product was exceptional, but also thought the presentation was “beautifully done”. Needless to say I had an extra little bounce in my step for the rest of the day. Okay, who are we kidding? I am still bouncing!

At the end of the two weeks not only was I happy with the accounts we’d been able to get into, such as Joe’s Produce a wonderful market that Mark and Jeff both shop at and adore, but I was also excited about all of the possibilities being left—both in follow up and unchartered territories!
I have no doubt in my mind that Mark and Jeff will have their hands full for the next couple of weeks, month and even years! Their goal is to get to a full-time status by next year but I think they have the possibility of reaching that status even sooner. I can just imagine hearing Jeff saying his popular catch phrase now, “Whoa!”

Thank you to Mark, his lovely wife Michelle and Jeff for all of their attentions and for an unforgettable two weeks! I wish you all the very best!

Sincerely,

Rita Veras (aka Chiquita)

Mark Soltz's letter about his training week:

Dear Linda,

As our two weeks of initial training are coming to an end, I am feeling more excited than ever to get my new business going!

Mark (right) and his brother-in-law Jeff who is working
in the business with Mark

When we greeted our trainer, Rita Veras at the airport almost two weeks ago, we immediately began planning how we would conquer the entire metropolitan Detroit market in just two weeks. We carefully mapped out where and when we would be each day. Our excitement was only slightly shadowed by that small doubt in my mind – would business owners, hospitals, colleges be receptive to our new business? Could we “talk” them into trying our frozen fruit bars right as the cold weather is settling in?

Our first day of prospecting was very encouraging. We found lots of excitement and interest in our product lines. I was very encouraged by how responsive businesses were to the products and their price points. Rita’s knowledge and passion for what she does is invaluable.

On our second day, en route to a hospital (that ended up being closed), we stumbled upon an upscale urban grocery store. The manager signed the contract on the spot and this became our first sale. We got our second sale just hours later. From there, the momentum began!

With almost two weeks of all day prospecting, we have yet to experience a door in our face. We continue to generate interest, questions and tastings. Rita’s confident style of presenting the products seems to work in every situation.

We secured an appointment with a large local grocery chain. The following day we received the okay to go into all six stores. In addition, we have confirmed sales from local colleges, markets and office buildings.

Besides the 20 locations, the other goal to be accomplished before the end of the week was to get Rita to a Cider Mill, which we were able to do right before she left. Mission accomplished on all accounts!

Thanks for everything,

Mark Soltz
Gourmet Treats, Inc.
Commerce, MI

Patriot Day Salute - the Fruitfull® Way

Image captured by photographer
Thomas E. Franklin

A decade has passed since the tragic events of September 11th, 2001. That day underscored the dedication and sacrifice of the brave men and women who served in police, fire and rescue departments New York, Pennsylvania, and the District of Columbia -- and reminded all of us that there are members of our community who willingly and quietly shoulder that risk every day.

In 2002, H & H founder, Linda Kamm, decided to do her part to say "Thank you" to those in our area whose willingness to sacrifice had so often gone unnoticed. And the tradition continues to this day.

For the tenth year in a row, members of the H&H family loaded up their own vehicles in order to personally deliver cases of Fruitfull^® frozen fruit bars (and thank you letters*) to local police and fire stations in Boca Raton and Deerfield Beach.

Rita Veras and I began our adventure at Boca Raton Police Department just around the corner here in Boca Raton. They had already made room in the freezer in anticipation of our visit and we were ushered straight through to the break room.

After a quick photo, we hustled on over to Boca's Fire Rescue, Station 1. There were lots of new faces at the station this year and but after we introduced ourselves and explained the reason behind the visit, we left behind a few new friends.

We added a quick stop at a small station (City Station #3) just off of Hillsboro which serves northeast Deerfield Beach then stopped by Boca's Fire Rescue, Station 8, before heading back to the office to restock.

Our next stop took us to the Broward County Sheriff's Office then off to a stop at Deerfield Beach, City Station #1. The crew who met us there were great sports, chatting with us and taking a moment to pose for a photo.

Our next stop took us to Deerfield Beach, City Station #4. Normally we drop in to see the assistant chief but this year we found an early escort who sent us directly to the guys on the ground. They were scrambling to put things back in order after a call so we kept it short but we did notice a few guys heading to work with a fruit bar in hand as we headed out!

Our last stop of the day was at Deerfield Beach, City Station #2. This is a rather small, unassuming station but in this case, appearances are deceiving. These guys love posing for the camera and who are we to argue. (And yes, it seems that at least one of them will appear in the 2012 South Florida Firefighters Calendar -- but we'll let you figure out which one!)

Though we saw our share of smiles, overall this year's visits reflected a somberness which marks such an anniversary. As always, we were humbled by their service and dedication. Thank you to each and every one of them. We hope to see you all again next year.

Rita Hammett
Director of Communications

*The following is Linda's "Thank you" letter that accompanied every delivery:

September 11, 2011

Dear Friends:

Please enjoy this box of Fruitfull^® frozen fruit bars as a small token of Happy & Healthy’s appreciation for your dedication in protecting the neighborhoods of South Florida throughout the year. On this 9-11 anniversary, our thoughts and prayers are with the victims, but they are also with you, the heroes, who give so much to our community without expecting even thanks in return. We believe you deserve that and more. So, this is our thanks to you.

Enjoy.

Sincerely,

Linda Kamm
Happy & Healthy Products, Inc.
President

*Thank Yous from the Field

Dear Mrs. Kamm,

On behalf of the Boca Raton Police Services Department, I would like to thank you for the box of Fruitfull^® bars given to the Department on September 9, 2011. They were delicious and enjoyed by everyone.

Thank you for taking the time to let us know how much we are appreciated.

Sincerely,

Daniel C. Alexander
Chief of Police

Sharing a Cracolici Tradition

H & H encourages our franchisees to share the Patriot Day experience and Cracolici family is one that always steps up to the plate. This year was no exception and Tammy was kind enough to share her story and photos with us -- and we in turn, are happy to share them with you:

Hi Everyone,

As always, we ventured out between Saturday and Sunday, 9-10 and 9-11, to honor our local firefighters here in Pittsfield on the 10th anniversary of 9-11! It was a momentous day, and we were fortunate that all five Cracolici’s were able to participate at least for some of the deliveries of free product, for the first time ever!

The last few years, Tom has not been able to come with us due to various work and school commitments -- so it was a special treat to have him with us on Sunday! And having Anthony was a bonus…

We participated in the Memorial Mass here in Pittsfield on Sunday at St. Charles Church (our usual church and Mass), at which several dignitaries as well as a representation of firefighters, veterans and policemen attended. It was an emotional service and immediately following, we delivered the product to the Pecks Road firehouse just down the road and also to the headquarters located in the downtown area.

On Saturday, Joseph and Nathan came out with me to visit the other three firehouses in Pittsfield. Besides bringing the product and the letter, this year we brought a binder with the pictures that we have been submitting to H&H over the years. It was great to see how the boys have grown and changed and the firefighters enjoyed seeing the older pictures - especially since many of them have since retired.

It is a wonderful tradition for our family and drives home to our sons the importance of giving back and showing appreciation.

AS part of the H&H family, we are grateful that we are associated with a company that is so dedicated to giving back in more ways than one!

God’s blessings to all as we remember together that tragic day, ten years ago…may we all be grateful for the blessings of life and love that we all too often take for granted…

The Cracolici’s
Tammy, Anthony, Tom, Joseph and Nathan

Patriot Day with Paul Klein

I had the pleasure of presenting three cases of Fruitfull^®product to the Aurora Police department on Sunday, 9/11/2011.

Lt. Keith Cross and several of his crew including Evidence technicians, patrolmen, and the sergeant, met me at the new Aurora Police facility. They were so excited they insisted on carrying in the coolers with the product themselves!

We started to unload the product onto an evidence cart and were setting up for a photo when the evidence technician decided to quietly walk away with the cart after we had only unloaded three boxes. His rationale was -one for the sergeants, -one for the Lt., and -one for the patrolmen -- and he would "take care of" the rest. (Of course, a photo was taken to show that he really did share with everyone else!)

Paul Klein (center) with a few of Aurora's Finest

The car in the photos sits in the lobby of the new police headquarters. It is the very first radio equipped patrol car from the city of Aurora. It's a 1937 Plymouth. It has been beautifully restored.

All in all, we had a great visit.

Paul Klein
Kernal & BJ's Tasty Treats Inc.
P.S. I have included Lt. Cross email below, thanking Happy and Healthy for their wonderful product.

*****
Hello Mr. Klein,

I just wanted to thank you again for your generous gift to our organization.

The officers and staff are still enjoying the tasty frozen fruit bars. Below you will find the photos that we took. I apologize for the delay, however I just received them.

Would you pass along our thanks to your parent company as well?
Take care and thanks again.

Sincerely,

Lt. Keith Cross