August 2001

Delivering Decadence

By drenching its new Happy Indulgence® Decadent Dips™ in chocolate, Happy & Healthy Products, Boca Raton, FL, promises to keep consumers happy, while keeping profits healthy.  The new dessert bar, which is not an ice cream bar nor a frozen fruit bar, contains fresh whole fruits blended in cream and covered in chocolate.  Flavors include:  Banana Split, Mud Pie, Banana Cream, Coconut Cream, Strawberry Cream and Cherry Cream.  Each 4.5-fl. oz. bar retails for $1.50 to $2.25 and comes individually wrapped in its own box.

“We are thrilled with the overwhelmingly positive response we have received thus far with the introduction of our new chocolate-covered Decadent Dips™,” says Linda Kamm, President and CEO of Happy & healthy.  “The Decadent Dips™ are definitely considered the ‘happy’ part of our Happy & Healthy line of products.  By combining our core product line, fresh frozen chunks of fruit, with America’s comfort food, chocolate, H&H has successfully introduced a premium product that is in high demand with today’s consumer.

 

The premium bars join a category of novelties that has increased 4.8% to $404 million in the last period ended 4/22/01 according to IRI.  Unit sales also rose 0.9% to 138.5 million.

Says Kamm, “With our Fruitfull® frozen fruit bars, our loyal consumers have already come to expect premium products from H&H, and they can anticipate nothing less than that with our new Happy Indulgence® Decadent Dips™.  This ‘feel good’ dessert will help fill the niche in the market that is looking for an extravagant treat to indulge in.  By doing so, our franchisees will benefit from the increased sales, retailers will enjoy the pumped up profits coming from the same freezer and our consumers will enjoy the wonderful decadent taste.”

Marketing for the new line of bars includes in-store demos and POS materials, done by the company’s franchisees, distributed to retail and institutional locations nationwide.  The company says it is also looking for distributors to get their new bars into convenience stores.  For more information call (561) 367-0739.